iPhone devotion blinds Silicon Valley app developers

The rush to develop iPhone applications is blinding Silicon Valley software developers to other platforms with potentially wide global audiences, most notably Nokia’s Ovi Store.

It is not about devotion, it's simply about ROI, for at least small dev shop, with the simplicity of developing, testing, and publishing an iPhone app. Which is not as painful (tools, complex OS, etc.), including an expensive certification (including for Java apps), as it is currently on the other mobile platforms (except Android).

Update 1: A developer viewpoint on the iPhone devotion recent discussion. I think that Mike is spot-on.

Update 2: VentureBeat is adding more to this heated conversation with a followup post aiming directly at Nokia, and a guest post by an AdMob VP.